HOW FULL AFTERBURNER CALZONES REDUCED TIME ON THE PHONE BY HOURS EVERY DAY
Ben – Owner
Full Afterburner Calzones is a fighter jet-themed restaurant in Colorado with a busy staff and a delicious array of calzones, snacks and other food.
Understaffing is an issue almost every business in the food and hospitality faces now. According to a recent study by Restaurant Business Online, 63% of limited/quick-service restaurants don’t have enough staff to meet customer demand. More than that, the constant interruption of calls can become tiresome in an already stressful day. “We hate answering the phone, and quite frankly, don’t have time to,” Ben, the owner, told us.
Full Afterburner Calzones used the Reachify system to send callers to online ordering. Many calls are now handled by automations, requireing fewer dedicated staff members. “I don’t have to answer the phone. My entire staff loves that concept,” Ben said.
“Since [the Reachify] dashboard says you’ve sent 34 texts for me, that’s 34 phone calls I didn’t have to pick up,” he went on. “That’s 2-5 minutes per phone call. … That’s 1-2 hours of horrendous excruciating phone calls I don’t have to be a part of! And… HOPEFULLY… revenue that is being generated because those callers are customers who can click the link.”
AT A GLANCE
1-2 hours of time saved
Increased revenue from online orders
Analytics let you know how many texts have been sent