You make delicious things to eat; that’s why you opened a restaurant. You definitely don’t want to change that. But you want more people to know about the food you make and increase your business. What do you do now?
Here is a list of five things you can do that might seem small but will definitely help improve your business, both now and in the future.
1. Get Your Menu Online.
It’s 2021. In addition to the fact that it’s the age of technology, there has been a terrible global pandemic. People are relying on the information they get through the internet more than ever before … and that isn’t likely to decrease. More than 2 billion people made an online purchase in 2020, with the total estimated to be even higher in 2021. What’s more, 85% of purchases in 2020 were made with no human interaction involved. Don’t get left behind!
Make a website or a Facebook page, complete with contact information and a menu. It doesn’t have to be fancy, but it needs to exist. Let people know your hours, whether you accept dine-ins, call-ins, reservations, pick-ups, and what you’re serving. People are a lot more likely to eat somewhere when they already know what they can get, so put up your menu and let everyone know what’s available!
2. Get on Social Media.
Get on Facebook, Twitter or Instagram. Yeah, we said it. People of all ages today would like contact with other people through online methods. Hear customer feedback, find out what they’re saying, and make improvements as necessary. It’s cheaper than digital media for reaching your audience.
Besides, social media is the perfect place to let your loyal customers know about any deals you’re running or the specials you’re serving … and even better, it easily allows them to share that information and spread word about your business for you. Make it easy for people to connect with you and share with their friends!
3. Automate Your Phones.
One concern that many business owners have is that automation is out of reach because of cost and/or integration. That is not true! Automation is doable for any budget. You didn’t start a restaurant so you could run a cash register, sit in the back room with a ledger, or answer the phone all day.
Taking care of the phone issue is easier than ever. If you’re worried about missing calls due to call volume being unmanageable or a skeleton crew where no one has time to get the phone, automate your phone to be your assistant.
With the phone technology available from Reachify, you can automatically send calls to a self-serve menu, where people can be directed via an automated text message to online ordering or directions to your restaurant, hear business hours – you name it!
Customers who can’t get through to your business won’t order, and it’s likely they’ll order somewhere else if that happens. Never lose those customers again! Learn more about Reachify’s call deflection technology here.
4. Make Commonly Asked Questions A Part of Your Phone Menu.
You don’t want to waste time answering the same questions over and over again. Even if you have your restaurant information on your website, people will still call to ask about it.
Make sure your automated phone system explains store hours, directions, plus where to find a menu and how to order online. Even if only 6 people every day call to ask when you’re open, and it takes you 5 minutes each to tell them, that’s 30 minutes you’ve wasted every day (that’s 3 hours per week!) answering questions that should be answered automatically.
Time is precious to a busy restaurateur, so we’re pretty sure you can think of something you’d like to be doing for that time.
5. Direct Your Customers to Online Ordering.
It’s likely that you have already tried to prepare your business for online ordering, but getting the word out might be the pain point you’re facing. If that’s the case, using Reachify’s call deflection technology can easily send your customers right to your online ordering link through an automated text message.
Online ordering can reduce human error, free up time and staff, and increase order volume. Plus, your customers get their order in a timely manner, without waiting in long lines or having to call multiple times to get through. Everyone wins!
We know running a small business – or even a large business – is hard. It takes a lot of time, attention, and dedication. Each of these small actions can help you free up some time and let you get back to the important decisions you want to focus on!
Want to know how Reachify can help you achieve your goals? Let us show you how!